Saturday, February 12, 2011

Pet Peeve

Pet Peeve
 
I think that there's nothing more subversive than free advertising by a company.  Like buying a 30 thousand dollar car and having the make of the car in raised shiny letters.  Or the dealer where you bought the car puts on their own license plate holder with the name of the dealership on it.  Or the tires with the manufacturers name.  In fact, most everything you buy has a name boldly displayed, telling all and asundrey that you are the proud owner of their product. 
And no one ever challenges this free advertising.  Well, almost no one. 
The last new car my dad bought, come to think of it, the only new car my dad bought, had license plate holders proudly naming the dealership. 
"What's that?" dad asked. 
"What's what", the puzzled fellow echoed. 
"That advertising around my license plates", dad demanded. 
"Well, that just shows folks where you bought your car."  the salesman replied with a big smile.  "We like to get the word out." 
"How much are you going to pay me to advertise your company," dad demanded. 
"Pay?  We don't pay.  Besides, you need to have a license plate holder." 
"If you don't pay, then put the original holders back on.  I'm not going to pay you for the car and then provide you free advertising, too." 
And so it came to pass that my dad's brand new car proudly announced in raised silver script, "Buick Super Duper Whatever", but his license plate holders did not have any free advertising. 
Oh well, you can't win 'em all. 
 
Curious Carl
 

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