Subject: Re: A bit bizarre! Uproar Over Oreo Ad With Breastfeeding Baby
How dare Oreo make something so coarse out of our number one sex symbol. Big tits are not to be sucked on by babies. Ugh! How could I think of putting my eager mouth over a nipple that has baby slobber and Oreo cookie crumblies on it. Sheesh! Expose the entire boob, but keep them nipples covered and sacred.
Curious Carl
----- Original Message -----From: Claude EverettSent: Sunday, April 22, 2012 4:44 PMSubject: A bit bizarre! Uproar Over Oreo Ad With Breastfeeding Baby
Hello,
I saw this on Care2 and thought you'd like it as well.
A bit bizarre!
Uproar Over Oreo Ad With Breastfeeding Baby
by Kristina Chew April 21, 2012 11:06 pm 140 comments Facebook Reddit
A new Korean ad for Oreos, "milk's favorite cookie," created by Cheil
Worldwide, Kraft's ad agency, has sparked its share of discussion. The ad
(you can see it here) shows a baby "caught in the act" of nursing at his
mother's breast, holding onto an Oreo cookie. The ad, says Mary Elizabeth
Williams in Salon, appears to be "heavily Photoshopped": The baby's
Oreo-clutching hand is awkwardly positioned (suggesting that the hand and
arm in the ad are not actually attached to the rest of the baby) and his or
her skin, and that of his or her mother, are quite blemish-free.
Kraft has insisted that the ad was made for "a one-time use at an
advertising forum and was not intended for public distribution or use with
consumers." Fox Nation has said the ad is a "shocker" while ABC News has
called it "controversial" due to its showing an "exposed nipple."
At a time when Janet Jackson's 2004 Super Bowl "wardrobe malfunction" has
led the FCC to fine CBS $550,000 for "fleeting nudity" - a fine which the
Obama Administration has asked the Supreme Court to review - it's not
surprising that the nursing baby Oreo addhas attracted such attention,
whether or not it has actually been used or not.
But why should the image of a baby breast feeding be considered so
controversial? Williams cites MSNBC writer Kavita Varma-White, who
criticized the ad as "kind of. icky. about the way this ad blatantly
sexualizes breast-feeding" and declared the ad to be of the
"women-being-objectified" sort.
Williams argues that the image is not "automatically sexualized" at all, but
is "a memorable photo, it's the knowing look in the baby's eyes, combined
with intimate closeness of the scene, that makes it compelling." Saying that
the nursing baby ad is "sexualized" show how, for some segments of our
society, the image of a naked breast (horrors!) means one and one thing only
(sex). This is thinking that contributes to banning, or attempts to ban,
breast-feeding in public.
Frankly, I raised an eyebrow at the ad because it shows a baby holding onto
the Oreo as if to say, please do start kids eating sugary products as soon
as possible. That is a troubling message and even more so when there have
been reports of younger and younger children needing extensive dental work
for a dozen-plus cavities, not to mention the rising number of children who
are overweight. The nutritional advantages of feeding a child breast milk
are well-documented - Oreos aren't exactly the basis of a healthy diet, at
any age.
Related Care2 Coverage
The Real View of Free Formula Samples - Open Your Eyes
Facebook Sends Mixed Messages to Breastfeeding Moms
Regards,
Claude Everett
"Labor is prior to and independent of
capital. Capital is only the fruit of labor, and could never have existed if
labor had not first existed. Labor is the superior of capital, and deserves
much the higher consideration."
Abraham Lincoln,
Congressional address 1861
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